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15 September 2023, 12:15 pm
#1
Anyone experience with target ads on social?
I focus on UK market and would like to understand what options there are to do targeted advertising on social channels such as Facebook, X (FKA Twitter), or Linkedin
Is it possible to target an audience that is 24+ and have ever shown interest in gambling and sustainability and lives in UK?
And what are the requirements for advertising gambling related content?
Are there ways to spin content in a way that it's not seen as gambling content?
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16 September 2023, 4:10 pm
#2
Launching targeted advertising for casinos is, in principle, quite difficult due to blocking, as for the audience, you can try to target related areas that are also of interest to those who play in casinos
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16 September 2023, 6:48 pm
#3
There are quite a few threads her at the GPWA covering pages and ads being blocked by facebook when it concerns gambling.
Many of the answers to questions you have asked can be found searching. Pages get blocked all the time, sometimes they are unblocked in appeal and sometimes not.
Rick
Universal4
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16 September 2023, 10:18 pm
#4
Yes, you can target that audience (at least on Meta-owned platforms; I'm not sure how to do it on LinkedIn). However, if you decide to go ahead with it, I recommend that you prepare yourself for some patience, as you'll need approval before launching a campaign, and Meta could stop it without prior notice.
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