Can AI be a powerful force for content creation?

**themilann** · 16 March 2022, 4:53 pm

Hello everyone,

I will be attending AGS/Sigma Dubai next week. I'm also going to be a participant in one of the panel discussions at the expo, and the topic is Synthetic? Can AI be a powerful force for content creation?

We will discussing the subject where each participant is going to share their standpoint and opinion on it while providing some valuable information and feedback.

Even though I know a lot about content creation and its relation to SEO, I'm not that experienced in AI, nor do I have first-hand experience using any AI tools generating content.

For that reason, I would be very thankful if you can link some resources where I can learn more about the subject, or just reply here with some useful info.

P.S. In case someone is visiting Dubai next week, feel free to visit the expo and we might catch up there.

Thank you all!

**universal4** · 16 March 2022, 7:54 pm

There is a recent discussion surrounding the use of A/I and some of the tools that some have looked to for content creation.
Can A/I tools be used for content creation?
https://www.active-income.com/forum/ai-based-...on-259077.html

Originally Posted by gm2891

You can use one as your writing assistant, but absolutely not like your content creator especially if you don't know well about the product you promote. I assume also that Goggle has already learned to spot the difference between a human written piece of text and AI

Originally Posted by chaumi

All of which means...if you take it to a conclusion.....that even if they're good and use becomes widespread...eventually the internet will become even more full of the same content.

Hence the need for content that is differentiated by real quality will become even more pressing, and content at that level will become even more desirable.

Originally Posted by BCGame Affiliates

I have tested out lots of these and I have found that with the amount of editing that you have to do to bring them up to standard makes them a waste of time.

Since so far at least, the general consensus has been that in most cases the content created usually needs re-written, I think that until the tools themselves mature and evolve more, the time and effort to re-write what ends up being "spun" content in the first place, I think there is a way to go.

Rick
Universal4

**chaumi** · 17 March 2022, 11:23 am

This is a huge subject and not one I personally think I can cover with the depth it deserves in a forum post (while watching Cheltenham!)...

But in the interests of getting some views on paper that might be helpful.........

A huge generalization (there are a number of variations that will fall within these lines)...but let's take 3 distinct types of content that will sit within the scope of anyone using an AI writing 'assistant'.....(we'll ignore for now the uses for creation of headings/outlines, slightly separate discussion)

Useful/worthwhile/informative long-form on a web page
Shorter descriptive paragraphs/sections on a web page or social post etc
Content created just for quantity/links/citations, whatever

Now take the question in its purest form... Can AI be a powerful force for content creation? (note it does not say 'valuable/useful/helpful' content creation, but the assumption is that it means it's accurate/has some value/actually makes sense).

The answer has to be yes. ofc it can be a powerful force. There are some great tools, it's already been proven (in the right circumstances, with the right tool, and with the requester/instigator knowing what they are doing) that they are able to churn out content where it's not easy to tell it wasn't hand-written.

But it's the quality and/or the ultimate intent for the content that's key.

So, you really need to consider it in relation to the different types of content (our three broad examples higher up and any one of n variations of those that sit in the middle or on the edges).

As it stands, in my experience (reasonably extensive but will be nowhere near as deep as many others) is that the outputs are currently not good enough for deep/valuable content, they are OK (in many but not all circumstances) for shorter bursts of text, and they walk it for rubbish/throwaway content for links.

Now, the question is...can AI be a powerful force in future for content generation where the output has high value? (and take 'high value' to mean it will rank in a search engine and/or offer 'over and above' value to readers.

This is where it gets slightly more tricky, and understanding how the AI in use works to create the content is crucial. Most (in my experience, and there may be a few that now work in additional ways to this) work by pulling existing content off the internet, do some clever stuff with it, and place the resulting content in the editor. The 'clever stuff' might be using its own in-built intelligence to add relevance, word it all intuitively etc etc

But they have limits.

How does the tool know if what it's pulling is correct in the first place?
How does it know if it's up to date? (hint : some tools work - or did, last time I knew - on databases that can be months/years old....so extreme caution with anything with a 'current news' slant to it would be advised)
How do you know that pretty much the same output hasn't been generated by multiple people all running similar queries?
If it's for a ranking objective, how do you know the search engines can't already recognize AI-generated material and will discount it?
How much time do you have to spend checking it's not flagging as plagiarized.
How much time is a human editor going to have to spend proof-reading it for accuracy/errors/nonsensical rubbish hidden in the middle etc etc?
How much of the quality of the final output is really down to the skill of the user and how they are 'seeding' the ideas

This won't be all the drawbacks/questions. But I think it shows roughly where it's all at right now.

Future developments could well improve it so that many of these points become obsolete.

**universal4** · 17 March 2022, 6:14 pm

Who's supercomputer is the A/I running on?

To think you only need a simple app or program you run on a pc, or even a virtual or dedicated server to perform such functions, that is dreaming, or the app is just a simple article spinner.

Or the app is connecting to a distributed server farm somewhere, using their resources and databases to perform the task? This means that all clients using the service, when needing blue widget content, will be parsing the same databases of content previously scraped.

Who are they writing content for? How many clients do they have that need content for blue widgets?

If any A/I is good enough to write blue widget content to rank #1, what about client #2 #3 and #4?

Are they constantly spinning the same article over and over?
If they are not spinning the same article for #2 or #3, why not? Wasn't the article a good one to start? If it was, then the 2nd and 3rd revision from them should be better, thus devaluing the #1

Most work by pulling existing content off the internet, do some clever stuff with it, and place the resulting content in the editor. The 'clever stuff' might be using its own in-built intelligence to add relevance, word it all intuitively etc etc

"spun"

In a perfect world, if the content created were absolutely the best and perfect, (and if it is TRULY perfect) shouldn't that same article be provided to everyone who wanted the blue widget article? If not, it must not have been perfect, so it needs "spun" again.

Rick
Universal4

how long is a piece of string

**DaftDog** · 18 March 2022, 1:21 am

Unless this AI tool can become “conscious” and learn to think for itself, it will always just be a tool that struggles to produce even poor content. I don't think creativity will ever be the result of a computer's mathematical crunching process.

Most AI programs currently programmed have been limited primarily to making simple decisions or performing simple operations on relatively small amounts of data.” https://www.scientificamerican.com/a...ome-conscious/

**rmeeuwsen** · 18 March 2022, 10:38 am

AI already IS a powerful TOOL in content creation.

I’ve been writing my own content for more than 20 years so naturally, I was interested in AI for content creation. Last month I took a new look at the current commercially available tools and organized my research into what else but “a blog”.

Solving “Content is King” With AI

My initial misgivings were tainted by past experience with low-quality content spinning. I was also very leery about getting drawn into any scaping activity. There are still some elements of that in the current batch of products, but it is like all advances in tech, you can use them the right way and the wrong way.

The good news is that the products currently out there do have a lot of features that can be powerful as writing tools. But they are tools nonetheless.

Maybe in some advanced lab out there “they” are on working on the ultimate AI that will actually listen to your ramblings about a topic and be able to come up with a unique and well-thought-out article. For now, we’ll have to settle for “tools” that can help organize your thoughts, search for possible answers, and provide suggestions.

At the BASIC level, anyone can use the free versions of tools like Grammarly that are a whiz at suggesting ways to improve sentence structure and readability. Quillbot’s paraphrase tool also rewrites paragraphs amazingly well.

But most people want a lot more than that! They want really powerful tools that can actually take a few keywords and simple instructions and then have a computer come up with something brilliant based on its own accumulated knowledge that has been cataloged, re-organized, and intuitively redefined.

Unfortunately, the current results seem to me to be based on an internet search of top-rated content.

But there are products like CopyAI that have at last count 95 different writing tools that can be useful for most small writing tasks. But It also has a long-form article writing process that can be initiated with an SEO “compete” tool that actually does get and review the top 10 or 20 search results. From there on it is up to you to write your article the correct way using that information as a backdrop. Or you can improperly use it or products like Scalenut’s SEO Assistant to plagiarize and rehash someone else’s work.

Or you could even go one step further and use something like Article Forge that will take your suggested keywords to write as many articles as you want and post them directly to a WordPress blog. Unfortunately, the resulting content is actually is a whole lot better than it used to be.

Another problem that I noticed with most of the tools is that they can work well to help you write generalized articles on topics such as “how to train a dog” (which was used as an actual example used to write a 2,000 word article - unique, but not original).

If you want to write an in-depth article on something like a specific casino or game, the suggestions received based on the so-called “research” is mostly garbage. You can use the tools and tips to effectively organize your article, but you have to actually do the “hard work” first and come up with your own content.

**casinomagician** · 26 March 2022, 2:19 pm

Hi, I am using AI to have long articles on blogs where I know that nobody (only bots) is reviewing it ... I wrote first couple of sentences put my follow links in first sentences and then fill that article with AI to have it long for Google to index it

But this can not be used for website where somebody is reading it because texts made by AI are stupid and hard to read ...

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