Dragonfish signs bingo deal with LMA Gaming

**CrazyRewards** · 3 February 2011, 6:08 am

Dragonfish, the award-winning B2B division of 888 Holdings Plc, has signed an agreement to provide LMA Gaming with a comprehensive bingo product. The brand name will be announced by LMA Gaming in due course, and the launch will be supported with a significant marketing campaign both online and later on radio and television.

The brand will initially join the award winning Dragonfish Bingo network, which is fast growing and continues to attract a number of new brands. Firm plans are in place for the brand to build sufficient liquidity and then transfer to a standalone network – following the proven and successful path taken by other brands such as Moon bingo.

LMA Gaming currently has a number of successful gaming brands: www.crazyscratch.com, www.slotsandgames.com and Finnish facing brands www.nettiarpa.com and www.netticasino.com.
Companies joining the Dragonfish network benefit from: instant liquidity, customised design, website building and hosting capabilities, 24/7 network management, CRM, ePayments, Fraud & Risk Management, chat hosting and player support. Dragonfish will also provide a broad selection of Quickplay instant format games including branded slots such as X Factor, table games, virtual sport, Hi Lo and scratch cards.

David Zerah, Managing Director, Dragonfish, said: “LMA Gaming is a well known and respected company within the gaming industry, and we are delighted they have selected Dragonfish as their bingo software partner. Our bingo network is a proven market leader, providing our partners with regular promotions and jackpots to help build successful brands. LMA will be investing funds and resources into the partnership and we look forward to helping them build into a standalone network in the near future.”

Anthea Michael, Director, LMA Gaming, said:“We are delighted to be partnering with Dragonfish to create an exciting, new Bingo brand on what we consider to be an industry leading software platform. LMA Gaming already has a strong portfolio of casino and instant win brands and the move into Bingo is clearly a natural progression. We are confident that the synergy between LMA Gaming and Dragonfish will make our upcoming Bingo brand a huge success.”

- Ends –

**davenewgates** · 3 February 2011, 5:43 pm

congratulations to dragonfish and LMA gaming for this venture! we'll wait for the brand name

**best.hands** · 4 February 2011, 6:09 am

Originally Posted by davenewgates

congratulations to dragonfish and LMA gaming for this venture! we'll wait for the brand name

I think I know what the brand name will be.

I think it would be either scratchingdragon or scratchingfish.

Seriously, I really like the idea of this deal. I just hope it is aimed towards a better offer for the bingo fanatics.

**CrazyRewards** · 4 February 2011, 9:14 am

Hi,

It will be indeed - LMA Gaming has a few surprises lined up! Watch this space.

**JoeAdams** · 8 February 2011, 7:29 pm

Surely, said venture will attract more potential clients and investors.

**best.hands** · 9 February 2011, 5:37 am

Originally Posted by CrazyRewards

Hi,

It will be indeed - LMA Gaming has a few surprises lined up! Watch this space.

Well, i like surprises and I am sure bingo fans will like it too.

BTW, thanks for the PM. I'll think about it, because as of the moment, I am pretty much limited to what's already on the site. Nice promotion though.

**cassy** · 9 February 2011, 5:21 pm

The merge is a good idea for all bingo players. LMA gaming is one of the best gaming site that offers the best feature, and for sure will surely love by those avid bingo fans.

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