Geolocation in practice

**dannyx** · 19 April 2024, 3:21 pm

I am thinking about implementing geolocation on the site.

And exactly I mean hide/show section/tables/promotions etc depending on the country. That is, simply bookmaker/casino X visible for example in UK and not visible in Russia, while bookmaker Y vice versa(example)

Currently, in some tables I simply have a drop-down list with the country restrictions of a given site.

It is known that without performing tests one can make guesses and each site is different and it can work differently. But I wanted to know the opinions of people who have implemented this type of hide/show action but better to bypass country restrictions, show more customized listings for visitors, etc.
Have you noticed positive effects of this type of geolocation at your site?

**Jeepers Creepers** · 19 April 2024, 3:36 pm

I think this works really well if you have a lot of visitors from different countries, and if you keep the loading speed fast!

**nwalker** · 19 April 2024, 4:29 pm

Doesnt work so well if you're using Caching. You need to find a way to not cache the pages you Geotarget. If you have a fast loading site and don't use caching there's no problem.

From experience I get better conversions by showing country specfic brands, but do have problems as i cache so sometimes the wrong brands are shown.

**iso2009** · 20 April 2024, 5:37 am

I use geolocation everywhere, I wrote the script myself.
Caching is a problem especially with Wordpress, but I don't use WP anymore.

If your WP site loads fast without cache, you can safely use geolocation. I remember there was also a WP geolocation plugin which can work with cache, but I forgot the name of it.

Positive effects are obvious, you can target a wider audience and diversify the bookies.

**wonderpunter** · 22 April 2024, 5:59 am

If you use cache, it will give you constant headaches, also it will limit the speed your page loads higher, unless you are getting massive traffic not sure it's worthwhile

**bonusfree** · 22 April 2024, 10:32 am

I've seen it work wonders for engagement and conversion rates. Just ensure you test thoroughly to account for any quirks specific to your site.

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