Is Google smarter enough to?

**hcgroup** · 5 January 2018, 3:22 am

...understand the freshness of the news published on the sites? Let's say the news is about a 2 month ago event and there are past dates which are expired.

In my opinion mili-second operating algorithms cannot deal with this. But what do you think?

Thanks in advance

**wonderpunter** · 5 January 2018, 3:28 am

google has a huge amount of keywords fed into it daily so it's pretty easy for them to see what's trending in regards to being published on news sites and social

**hcgroup** · 5 January 2018, 3:49 am

Thanks but that is not what I asked for.

What I asked was that

"Can Google determine the validity of the news by checking the explanation and dates in the content?"

Do you get my point?

Thanks

Originally Posted by wonderpunter

google has a huge amount of keywords fed into it daily so it's pretty easy for them to see what's trending in regards to being published on news sites and social

**MMM** · 5 January 2018, 6:07 am

You mean if you can post retroactive news?

**Cash Bonus** · 5 January 2018, 6:12 am

Originally Posted by hcgroup

Thanks but that is not what I asked for.

What I asked was that

"Can Google determine the validity of the news by checking the explanation and dates in the content?"

Do you get my point?

Thanks

Yeah, it certainly can for a fact

**hcgroup** · 5 January 2018, 6:57 am

For Ex: The post is about a 2 months old event but the publishing date is today. Will it gibe harm to SEO? Or will it only effect the visitors’ experience negatively?

Originally Posted by MMM

You mean if you can post retroactive news?

**PROFRBcom** · 5 January 2018, 8:47 am

Make it an editorial instead of a news article. Problem solved no?

Alternatively, back date the article's publication date.

**hcgroup** · 5 January 2018, 8:57 am

Thanks. By saying “Editorial” what did you exactly mean mate?

Secondly, will the publishing date change give harm to SEO?

Thanks in advance.

Originally Posted by PROFRBcom

Make it an editorial instead of a news article. Problem solved no?

Alternatively, back date the article's publication date.

**rafraf** · 6 January 2018, 10:15 am

Google determines freshness by analysing the content and dates in the article. It can compare your content with previous mentions of the same matter on other sites that were faster. It can check if you updated the article by checking dates and amounts of the text and many more techniques possible for doing that.

**GaryTheScubaGuy** · 6 January 2018, 11:20 am

I would be sure your site is responsive, AMP-Ready, with optimized images (if any) and post a link or two on FB, Twitter and the Google manual submission (URL in search bar). This will also train Google to visit your site looking for new information. In the future, if you can, add a daily snippet on the front page that circulates out in 7-30 days (depending on gbot visits) and link it to the page/content. Be sure a first-level directory this is populated with the new content. This is a regular process we have used for 5 years (added AMP after), and it works great. Even a social bookmark or two can expedite it.

**Cash Bonus** · 6 January 2018, 2:19 pm

Originally Posted by GaryTheScubaGuy

I would be sure your site is responsive, AMP-Ready, with optimized images (if any) and post a link or two on FB, Twitter and the Google manual submission (URL in search bar). This will also train Google to visit your site looking for new information. In the future, if you can, add a daily snippet on the front page that circulates out in 7-30 days (depending on gbot visits) and link it to the page/content. Be sure a first-level directory this is populated with the new content. This is a regular process we have used for 5 years (added AMP after), and it works great. Even a social bookmark or two can expedite it.

Yes, absolutely correct. Having a responsive site which loads quickly, are two really important and necessary factors.

**hcgroup** · 7 January 2018, 12:39 am

Thanks a lot. Everything is clear. And:

One more question: Will changing the publishing dates with the proper ones give harm to SEO/rankings?

Thanks in advance

Originally Posted by rafraf

Google determines freshness by analysing the content and dates in the article. It can compare your content with previous mentions of the same matter on other sites that were faster. It can check if you updated the article by checking dates and amounts of the text and many more techniques possible for doing that.

**hcgroup** · 7 January 2018, 12:45 am

Hello,

My sites are responsive and I am taking care of the stated issues you mentioned in your message.

Please accept my apologies but I can not understand the relation between my question for this thread and this information.

Sorry for my dumbness anyway!

Originally Posted by GaryTheScubaGuy

I would be sure your site is responsive, AMP-Ready, with optimized images (if any) and post a link or two on FB, Twitter and the Google manual submission (URL in search bar). This will also train Google to visit your site looking for new information. In the future, if you can, add a daily snippet on the front page that circulates out in 7-30 days (depending on gbot visits) and link it to the page/content. Be sure a first-level directory this is populated with the new content. This is a regular process we have used for 5 years (added AMP after), and it works great. Even a social bookmark or two can expedite it.

**GaryTheScubaGuy** · 7 January 2018, 2:23 am

Originally Posted by hcgroup

...understand the freshness of the news published on the sites? Let's say the news is about a 2 month ago event and there are past dates which are expired.

In my opinion mili-second operating algorithms cannot deal with this. But what do you think?

Thanks in advance

First off; there is no dumb question, just the person that didn't ask it. You'll get lots of info here. Many opinions. Maybe even case studies. The way you answer your question will determine the answers. Just like IM and emails, much can be lost in interpretation.

Actually, I think you stated and then asked; "In my opinion, millisecond operating algorithms cannot deal with this. But what do you think?"
So you are going to get personal opinions or regurgitation in most cases.

So I answered based on my research of how Google handles a "news", or press release. Google demoted old content according to them (again), and backlinks don't work (LOL), and your opening a plethora of information feedback potential.

Personally, I stopped asking questions 10 years ago and started testing and publishing/sharing results and currently still collaborate on lots of testing. The problem with forums is and always will be; Convoluted information. Everything depends on where and when you read it, and who wrote it.

For instance...Forbes Magazine reported this 18 months ago, and it's based on what someone somewhere said they tested. (https://goo.gl/jduhz8) "Late last year, Aly Saxe asked a similar “Why are we still talking about the death of the press release?” question on Bulldog Reporter. But this time, the suggestion was that we should stop talking about it because it’s a foregone conclusion. She pointed out that Google “no longer allows press releases to boost SEO” and that sites can be “dinged for the backlinks and duplicate content.” Saxe even said that her company, which specializes in PR software, ran a test last year, posting a release about their funding on a newswire while also pitching individual journalists who cover startup funding news. The outcome, she concluded: “100% of the media coverage we received came from knowing how to pitch journalists directly. Essentially, we paid money for zero media wins and zero SEO value.”

PM me and I will show you press releases we did from last week that rank in the top 3 "sweet spots" of the SERPs when there are 100's of 1000's of available results.

Was this lack of competition, good content, lots of backlinks, consistent tweets and SM alignment with the PR, or luck?

So back to square one -
1. It depends on if what you asked was a question
2. It depends on how you word it
3. It depends on who you ask and IF they want to start some kind of whisper campaign
4. It depends on when you asked and the answers were given
5. What the response was based on

Ps. Do what I recommended and you won't have this issue and DO NOT backdate a post. I can't think of anything good to come of it, but I can't think of any penalty you would draw if it's original.

Claim your content immediately with a manual Google submission, a few social media triggers and if you have the time and resources, backlinks.

Usually, the only penalty for duplicate content is directed at a Spammy site that scrapes content, or casino/dating templates with duplicate coding, but even this isn't 100% of the time.

Pps. Site Silo'ing is a topic you should read up on as well - https://goo.gl/ZGMPhr

**hcgroup** · 7 January 2018, 3:10 am

Hi Dear Valued Gary,

how may I express my appreciation for your priceless acknowledgement.

I have read it 3 times not to miss a point

I will refer to yor recommendation and will not change the dates.

I have been already posting the each new content on following social media channels: Google+ , Facebook and Pinterest.

But I have never made manual submission through Webmaster Tools after publishing each new post and page. Do you recommend me to do so everytime?

Thanks a lot for your invaluable advice once more.

Cheers & have an awesome new year ahead!

Take care

Originally Posted by GaryTheScubaGuy

First off; there is no dumb question, just the person that didn't ask it. You'll get lots of info here. Many opinions. Maybe even case studies. The way you answer your question will determine the answers. Just like IM and emails, much can be lost in interpretation.

Actually, I think you stated and then asked; "In my opinion, millisecond operating algorithms cannot deal with this. But what do you think?"
So you are going to get personal opinions or regurgitation in most cases.

So I answered based on my research of how Google handles a "news", or press release. Google demoted old content according to them (again), and backlinks don't work (LOL), and your opening a plethora of information feedback potential.

Personally, I stopped asking questions 10 years ago and started testing and publishing/sharing results and currently still collaborate on lots of testing. The problem with forums is and always will be; Convoluted information. Everything depends on where and when you read it, and who wrote it.

For instance...Forbes Magazine reported this 18 months ago, and it's based on what someone somewhere said they tested. (https://goo.gl/jduhz8) "Late last year, Aly Saxe asked a similar “Why are we still talking about the death of the press release?” question on Bulldog Reporter. But this time, the suggestion was that we should stop talking about it because it’s a foregone conclusion. She pointed out that Google “no longer allows press releases to boost SEO” and that sites can be “dinged for the backlinks and duplicate content.” Saxe even said that her company, which specializes in PR software, ran a test last year, posting a release about their funding on a newswire while also pitching individual journalists who cover startup funding news. The outcome, she concluded: “100% of the media coverage we received came from knowing how to pitch journalists directly. Essentially, we paid money for zero media wins and zero SEO value.”

PM me and I will show you press releases we did from last week that rank in the top 3 "sweet spots" of the SERPs when there are 100's of 1000's of available results.

Was this lack of competition, good content, lots of backlinks, consistent tweets and SM alignment with the PR, or luck?

So back to square one -
1. It depends on if what you asked was a question
2. It depends on how you word it
3. It depends on who you ask and IF they want to start some kind of whisper campaign
4. It depends on when you asked and the answers were given
5. What the response was based on

Ps. Do what I recommended and you won't have this issue and DO NOT backdate a post. I can't think of anything good to come of it, but I can't think of any penalty you would draw if it's original.

Claim your content immediately with a manual Google submission, a few social media triggers and if you have the time and resources, backlinks.

Usually, the only penalty for duplicate content is directed at a Spammy site that scrapes content, or casino/dating templates with duplicate coding, but even this isn't 100% of the time.

Pps. Site Silo'ing is a topic you should read up on as well - https://goo.gl/ZGMPhr

**GaryTheScubaGuy** · 7 January 2018, 5:48 am

Thanks for the props.

I would probably do one instead of the other if I had to choose, but alternatively, I would use IFTTT and create a few easy automated rules. Start by using stack skills or even just excel to create your diagram (it is easy to get lost doing IFTTT rules). https://ifttt.com/

Start with the money page/News URL and set a rule IF I post new content, THEN post it on Facebook. Next is; IF I post on Facebook THEN post the same to G+. IF I post G+ THEN post the same to Twitter...and so on. You can set this up for a few social media, a few social bookmarks (has a WordPress plugin as well). I have setup PBN networks of 20+ sites that all have individual tabs in my Stack diagrams saying what to DO if I post one Site 1; also post on Site 2,3, to social bookmarking, HERE, HERE and HERE etc. You can link them in a string or do them individually.

Get inventive. IFTTT does a ton and is much better than a few years back. Especially if you aren't a programmer or you can't run the Automator on a MAC.

IFTTT.com - IF THIS THEN THAT

This way you can do both each and every time as the goalposts frequently change with Google so cover all your bases.

Ps. With google you now can just manually enter the page into their search bar and it does what WMT used to do, without the extra work. You can even set up IFTTT to run a Pingdom I believe. Either way, a manual submission through their search bar is sufficient. We paid for Majestic and other tools for Indexation (I think SENuke still had their Indexer for multiple submissions like Majestic), but in the end, this is just as easy and free).

**hcgroup** · 7 January 2018, 10:02 am

Hi Gary,

I appreciate your in-depth acknowledgement and priceless recommendation.

IFTTT.com looks brilliant. I will work on that.

But what about the hashtag implementation in the feeds?

Can it automatically add those also?

Thanks in advance.

Cheers!

Originally Posted by GaryTheScubaGuy

Thanks for the props.

I would probably do one instead of the other if I had to choose, but alternatively, I would use IFTTT and create a few easy automated rules. Start by using stack skills or even just excel to create your diagram (it is easy to get lost doing IFTTT rules). https://ifttt.com/

Start with the money page/News URL and set a rule IF I post new content, THEN post it on Facebook. Next is; IF I post on Facebook THEN post the same to G+. IF I post G+ THEN post the same to Twitter...and so on. You can set this up for a few social media, a few social bookmarks (has a WordPress plugin as well). I have setup PBN networks of 20+ sites that all have individual tabs in my Stack diagrams saying what to DO if I post one Site 1; also post on Site 2,3, to social bookmarking, HERE, HERE and HERE etc. You can link them in a string or do them individually.

Get inventive. IFTTT does a ton and is much better than a few years back. Especially if you aren't a programmer or you can't run the Automator on a MAC.

IFTTT.com - IF THIS THEN THAT

This way you can do both each and every time as the goalposts frequently change with Google so cover all your bases.

Ps. With google you now can just manually enter the page into their search bar and it does what WMT used to do, without the extra work. You can even set up IFTTT to run a Pingdom I believe. Either way, a manual submission through their search bar is sufficient. We paid for Majestic and other tools for Indexation (I think SENuke still had their Indexer for multiple submissions like Majestic), but in the end, this is just as easy and free).

**GaryTheScubaGuy** · 8 January 2018, 9:02 pm

Good question. It republishes posts so I assume me it does.

**hcgroup** · 8 January 2018, 9:23 pm

Thanks a lot, dear valued Gary.

Cheers!

Originally Posted by GaryTheScubaGuy

Good question. It republishes posts so I assume me it does.

**hcgroup** · 8 January 2018, 10:13 pm

Originally Posted by GaryTheScubaGuy

Good question. It republishes posts so I assume me it does.

Hello Gary again,

One thing. Although I consider automation as a time-saving process, I still prefer posting to social media accounts manually for 2 things.

Firstly, personal touch always looks and feels better.

Secondly, the automated systems are always missing something.

Don’t you agree?

Thanks

Sent from my iPhone using Tapatalk Pro

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