Ladbrokes affiliate program

**JackTenSuited** · 27 January 2012, 12:21 pm

so they're still insisting on one player per month to retain the original 25% deal we all signed up to otherwise they will just steal 10%

**justbookies** · 27 January 2012, 12:30 pm

Originally Posted by F.C.Dosh

Number of Players Commission
Level 1 61+ 35%
Level 2 21-60 30%
Level 3 1-20 25%
Level 4 0 15%

This appears to be a vast improvement and I would welcome the views of people now. Certainly this forum and Affiliate Guard Dog have contributed to this alteration by Ladbrokes. Frankly I believe there is no way this change would have happened otherwise. I congratulate Ladbrokes for improving this markedly, at least they have been persuaded of the error of their ways and have the humility to acknowledge it and take on board the valid reasoning that has come from affiliates. A personal thank you to affiliates for contributing to the debate - it has been the catalyst for this improvement.
It appears one "player" referred a month now gets affiliates onto the 25% rev share and this is cross-sell across all products (they can't have changed that back to single channel with this improved tariff can they?). Is this one referred player a "registration" or an "active" player?

**Trifonoff** · 27 January 2012, 1:00 pm

Originally Posted by justbookies

It appears one "player" referred a month now gets affiliates onto the 25% rev share and this is cross-sell across all products (they can't have changed that back to single channel with this improved tariff can they?). Is this one referred player a "registration" or an "active" player?

Actually, I checked the T&C's again after reading this email and they removed all the clauses saying anything about cross product commission. I wrote them an email and wait for their clear answer on this.

If they improved the percentage but remove the cross product it would be horrible downgrade

**justbookies** · 27 January 2012, 1:08 pm

Originally Posted by Trifonoff

Actually, I checked the T&C's again after reading this email and they removed all the clauses saying anything about cross product commission. I wrote them an email and wait for their clear answer on this.

If they improved the percentage but remove the cross product it would be horrible downgrade

That is very interesting. If they have actually been that devious to remove cross-sell secretly to counteract this improved tariff then it is back to square one in my view. Wow, if they have done this then they really can not be trusted by affiliates.

Good luck getting a reply to an email from them.

**sweelinck** · 27 January 2012, 4:24 pm

I spoke with some of the ladbrokes staff at LAC today and they confirmed this change also. But having just read the email they sent out I'm really confused now, is this new commision model just for Poker, Casino, Poker and Bingo products? Does it include Sportsbook?

The email says "we have improved the player sign up levels to reflect these products", it doesn't mention sportsbook. Am I reading too much into it?

**justbookies** · 27 January 2012, 4:36 pm

Originally Posted by sweelinck

I spoke with some of the ladbrokes staff at LAC today and they confirmed this change also. But having just read the email they sent out I'm really confused now, is this new commision model just for Poker, Casino, Poker and Bingo products? Does it include Sportsbook?

The email says "we have improved the player sign up levels to reflect these products", it doesn't mention sportsbook. Am I reading too much into it?

That is another good point. You made me read that email again. As you say, they list the products with no mention of sportsbook. It is certainly looking like sports might be excluded from this and the crucial multi-channel looks dropped as well. Things just get worse. What they give back with one hand they take with the other. They'd get a role in Hustle.

**Engineer** · 27 January 2012, 4:36 pm

Even with these changes, they are still breaking the original contract.

Affiliates who signed up with 25% being the minimum need to be paid at least 25% on those players for as long as they continue to play. Anything less than 25% on those players is a breach of contract.

Going forward (i.e. From Feb. 1 onward), they can use the new model (which is still predatory, by the way -- 15% is well below the industry norm of 25% to start), but they must continue to use the old commission model to calculate earnings on the players that were referred before Feb. 1.

Can someone try to convey this point to them at the show?

**universal4** · 27 January 2012, 7:54 pm

All quotas are bad....period.....

Anyone that wants to tell them I said that is welcome to....although they will likely know I said it since I have been saying it for years and years....

Rick
Universal4

**slotmad** · 28 January 2012, 1:19 am

Someone at Ladbrokes is a real genius.
Finally they release on software that means you don't have to spend 15 minutes trying to guess what sizes they might have creative in, making the program workable. Then simultaneously they make you not want to work with them.
Good work!

**thebookiesoffers** · 28 January 2012, 2:41 am

I spoke to the head of affiliates yesterday at LAC and he said it was crossover for all products. I actually had a good honest and productive chat and im happy to keep promoting them

**SlotsAff** · 28 January 2012, 3:58 am

I spoke to them and they said it was across all products........a quota (however small) is still not good.

With enough pressure i think they will remove it.....thats my opinion

**sweelinck** · 28 January 2012, 8:42 am

Originally Posted by SlotsAff

I spoke to them and they said it was across all products........a quota (however small) is still not good.

With enough pressure i think they will remove it.....thats my opinion

They told me it was across all products as well - but the email isn't clear on this at all in my opinion. Is it not impossible that they may want this to be unclear until LAC ends, to avoid a huge backlash?

Remember the current system has always paid less commission (-5%) for sportsbook. They know affiliates will always be able to make more with their brand for sportsbook because this is their core business.

Remember today is the last day they will be at LAC, I would recommend anyone who can to get down there to do so. This may be the last time we will be able to talk to them face to face so easily.

**justbookies** · 28 January 2012, 8:56 am

Personally I would avoid sending much traffic to them at all until all this is resolved. Total fiasco from Ladbrokes, typically.
Still have no idea whether this is actually multi-channel on the new tariff (or reverted to the shaving single channel default) or if the sportsbook is included.
You are right about someone needing to clarify precisely today with them because they never answer an email. The email address for the one contact I used to have, who put us on a multi-channel deal a while ago, bounces back. So I assume he has left. I guess it will take persistence on the phone to find out the facts but frankly the way they have overseen this farce makes me think just forget it and give the bear minimum exposure. Fortunately there are some proper affiliate programs from good online bookmakers out there!

**soccerpunter** · 29 January 2012, 6:16 am

We still have reservations about Ladbrokes affiliate program despite their upcoming launch of new programme.

It will be wiser to wait and see how it turns out to be.

Nobody want to risk sending their valued traffic to the wrong affiliations whom doesn't appreciate their efforts.

**Benitho** · 29 January 2012, 4:38 pm

My Ladbrokes manager said, that "old" deals struck before the launch of the new program would be kept in place and if the IT-folks screw it up when the data gets transferred, I should shoot him an email and he would sort it out...

On a related note...

It is very well possible that bewinners secretly cancelled all "special deals", that were negotiated after the bewinners-fiasco to at least make up a little bit for the massive losses in revenue. Still trying to confirm, but certainly my recent numbers would under that scenario make more sense and a fellow (very successful for almost 10 years...) affiliate had it even confirmed by his AM...

B.

**justbookies** · 30 January 2012, 4:58 am

I have just spoken to the head of affiliates at Ladbrokes (Magnus Olby) on the phone. He has allowed me to quote him on this forum. He states the following:

1) Any original deal you have made will be transferred to the new system (or should be). You have the option to move to the new tariff, which may be an improvement for you if you are referring 21+ players a month. If you never negotiated a personalised deal then you will be on the new tariff.
2) The new tariff is across all products. It is multi-channel (not single channel) and it does categorically include sportsbook. I read him their latest email that made reference to all products except sportsbook and he said that gave the wrong impression.
3) The one sign-up per month required on the tariff to move from 15% to 25% is one referred client who deposits funds.

**Engineer** · 31 January 2012, 11:17 am

Benitho and justbookies -- thanks for your posts.

However, unless it comes directly from Ladbrokes, it doesn't hold much weight. They need to address this themselves, in writing, either on a forum or via email.

Originally Posted by justbookies

If you never negotiated a personalised deal then you will be on the new tariff.

Not acceptable.

Affiliates who signed up without making a "special deal" expected to earn at least 25% their referred players, regardless of how many "new" players LADBROKES was able to convert each month.

Essentially Ladbrokes is saying (indirectly, through justbookies) that in order for them to honor what was supposed to be honored anyway, the affiliate was supposed to make a "special deal" that was equal to what the terms and conditions outlined (i.e. 25% minimum). That's ridiculous.

They simply need to agree (in writing) to honor the old contract, or they need to set the new minimum in the new program to 25% (not 15%).

**Dominique** · 31 January 2012, 1:15 pm

Originally Posted by justbookies

If you never negotiated a personalised deal then you will be on the new tariff.

I agree, that's breach of contract. They should be happy they are not in the US, they would find themselves in court in a heart beat.

This business model precludes sending any players of value.

Quantiy, not quality. If you send good regular players or whales, you generally do not send huge quantities of them.

So, sending players of value is a stupid thing to do under these conditions.

**universal4** · 31 January 2012, 1:38 pm

Correct, so as an example maybe you only send 1 or 2 players a year....it is better to send them where you will get PAID on ALL months not just the months you send the new players....

Rick
Universal4

**Dominique** · 31 January 2012, 6:24 pm

Yeah, or you get paid 15% for your whales... How many whales will you send per month? How many serious hobby players on good budgets will you send per month?

IMO to reward for quantity of players is stupid.

Programs should reward for income generated.

Thread: Ladbrokes affiliate program

LinkBack

Thread Tools

Search Thread

Display

The Following 3 Users Say Thank You to justbookies For This Useful Post:

The Following 3 Users Say Thank You to Engineer For This Useful Post:

The Following 4 Users Say Thank You to Dominique For This Useful Post:

The Following User Says Thank You to universal4 For This Useful Post:

The Following 2 Users Say Thank You to Dominique For This Useful Post:

Tags for this Thread

Posting Permissions