Player values

**grem** · 28 August 2012, 8:15 am

Welcome to gpwa.

Can I ask a question related to player values for binary options. It would be nice to know what players are worth in general and how long they last.

**leemore** · 2 October 2012, 2:15 pm

Hi
I think that's the key question in regards to this new field. I notice your question was asked a long time ago but I can tell you that a lot has changed since 2010. I opened my site, whyoptions in mid 2011 and at the time I was noticing an LTV being confirmed by the brands I was sending traffic to at around 1200-1500. But I didn't believe them cause they were, at times, willing to pay ME over $450 CPA. It made no sense to pay that much on an LTV of 1200 so I opened my own brand and checked. LTV is upwards of 2k now and the trend is for this to rise further towards the 2200-2500 LTV found in forex. This is to me a simply amazing stat.

These numbers are for US, Canada, UK, and France only. Things go down from here unless you are able to drive in traffic from Japan. If you have a way to get into Japan, the numbers go as high as $4500 LTV. If you want to know about a specific country or veritical, feel free to contact me or reply to this.

Lee

**star** · 4 October 2012, 9:51 pm

Lee, what about Germany, Austria or Switzerland?

And regarding Japan, are you referring to targeted traffic and do they use websites written in English?

Thanks.

**leemore** · 5 October 2012, 2:24 am

Hi Star,
Germany is a great up and coming binary market. It's far more developed than other European countries in terms of binary uptake and conversion. So if I were to rank knwoledge and understanding as well as participation in the EU for binary it would be:
1. UK
2. France**
3. German
4. Italy

If you have poker or other gaming traffic from there, it could be worth a shot for sure. But not many brands offer their site in DE just yet as the #4 market, Italy, is a bit stronger at the moment although I believe there is just MUCH greater potential with the Germans

(**France is a dying star. The ability to pull out traders from France has fast diminished and it's getting increasingly difficult as their was a great deal of fraud there. But it's very very big there so it retains the #2 spot in my mind)

Austria and the Swiss are way behind the uptake but I have to believe the potential is there. Again, due to a lack of DE on most brands, including mine, the uptake has been slower. But that can change quickly if a brand finds a solid partner in the DE speaking countries so as to make it worth their while to put up a DE site as well as provide the needed sales and support staff

Japan is a different animal altogether. They are complete loons out there and binary companies are making a killing. You absolutely must have a Japanese site, staff, and support system in place in Japanese. They will not go for the English sites. No chance.

Hope that helps.

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