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About LinkBacksHi Everyone,
Great to be a sponsor program at the GPWA. I'd like to re-introduce myself, and my colleague, Callie, who handles the Poker Affiliate Program at Purple Lounge.
Just want to give you a quick introduction to Purple Lounge Casino and what we can offer you and your players:
Purple Lounge Affiliate Program - Casino
o What software do we use? Microgaming Viper ?this features over 480 games, including the largest progressive jackpot network available, the brand new Thunderstruck II slot, as well as branded games such as Hellboy. We can run Free Spin promotions on these games, and others, (to the value of ?0 or more) on an individual, exclusive basis for affiliates.
o What is our standard welcome bonus offer to players? We have just revised our wagering requirements to a 25 x playthrough requirement ?amongst the very best available on Microgaming (the standard is 30 x). Our bonus offer is changing to ?50 or $250 this month ?new banners will be available through the affiliate program. Alternatively, we are running a promotion called Pick Your Own Fruit Bonus exclusively through our affiliate partners.
?What can you offer me? We can offer you a 50% revenue share for the first three months at Purple Lounge. Thereafter, the revenue share starts at 30%. This is of course negotiable depending on performance. Purple Lounge is renowned for its fantastic customer service and strong retention policy ?meaning increased player lifetimes, values and therefore more revenue for you. If you’re a new affiliate, we’re offering a couple of special promotions to affiliates who join us through GPWA:
?Golden Handshake: Free $200 into your affiliate account just for adding us to your site immediately within 24 hours of sign up (homepage, above the fold). Terms and conditions apply ?email us [email protected] or PM Callie or Tom here to find out more.
?Free VIP concierge Service through Quintessentially. Terms and conditions apply ?email us [email protected] or PM Callie or Tom here to find out more
?Set up of the Pick Your Own Fruit Bonus to offer your players something new and best suited to them. Get in touch to find out more.
?CPA Bonuses on to your revenue share with either our $20 CPA for Email Affiliates and our Affiliate Loyalty Program, which can see you earn an extra ?0 on every player you bring to Purple Lounge. Get in touch for more details.
o How about CPA or Hybrid? We don’t offer these as standard, but we will look at any deal you may want to conclude on an ROI basis. Usually, we will look to reinforce the CPA payments with a minimum casino wagering criteria to match the total. The same goes for a hybrid deal.
o I’m only prepared to do a deal if you pay me an upfront fee. We understand that, in order to gain optimum position on your site, we will need to cover the earnings of the current placement. We would be interested, provided that you can support a deal with up to date traffic stats (visitors, unique visitors, average impressions of the placement, average number of clicks of the placement). We’d then look at the potential ROI that both of us can make from the placement and if it matches the deal terms, then great.
o What promotions do you run to acquire players at Purple Lounge Casino?
1) Welcome Bonus: Rising to ?50/$250 this month. Wagering requirements on this bonus, and every other bonus is now 25 x, better than almost every other Microgaming Casino.
2) Pick Your Own Fruit Bonus: An exclusive promotion for affiliates only (see print out). We let your players decide which type of bonus suits them. Each bonus available is named after a slot machine fruit (e.g. Cherry, Strawberry, Melon, Lemon, Orange, Berry). Players can choose:
a) Standard welcome bonus (?50/$250)
b) Multiple Deposit Bonus (first three deposits ?100%, 40%, 60%). The overall value to the player is ?33 or $480.
c) 20% Cashback on first weeks losses
d) ?/$5 No Deposit Bonus (25x wagering requirement to withdraw)
e) 50 Free Spins on Thunderstruck II or Hellboy Slots
o What promotions do you run to retain players at Purple Lounge Casino?
1) Happy Hour (Tuesdays and Thursdays) ?100% Reload Bonus up to ?5/$75
2) Super Sunday - $25 Matched Bonus on All deposits on Sundays.
3) Moneybookers Hatrick Promotion (now until 9th July) ?$25 Moneybookers deposit gets you 25 Free Spins on World Cup Mania Slot, entry in to $500 Freeroll
4) Tiered Loyalty Program:
Points are earned from real money play and can be redeemed for cash. As you collect points you move up tiers which results in you earning at an even faster rate, and also means you are eligible for special prizes and promotions.
The Tier structure is as follows:
Dedicated: Redeem loyalty points or cash
Exclusive: Earn 25% extra loyalty points
Redeem loyalty points for cash
Premier: Earn 50% extra loyalty points
Redeem loyalty points for cash
Elite: Earn 100% extra loyalty points
Redeem loyalty points for cash
5) Renowned VIP Program ?Purple Lounge has an exclusive partnership with the VIP Concierge service Quintessentially, which rewards our top players with exclusive prizes, trips and a 24/7 concierge at their beck and call. This is also open to our top affiliate partners.
o What languages do you support? At present, the Purple Lounge Casino is available in English, although the download client supports French, Spanish, German and Italian too. We can build custom landing pages with direct download links for international visitors. Later this year we will be adding multiple new languages to the site.
o What currencies do you support? At present, Purple Lounge Casino players can deposit and play in Pound Sterling and US Dollars. We will be shortly adding the Euro and Canadian Dollar currencies so now’s a great time to start promoting.
o Please explain the bonus wagering requirements to me. Purple Lounge Casino offers amongst the lowest wagering requirements on the Microgaming network. Players must stake at least 25 times the bonus amount prior to cashing in.
For example:
Players deposit ?5
Player emails us at [email protected] with the subject line ”Casino First Deposit Bonus" to claim their welcome bonus
Total therefore = ?50
Players must then wager ?,875 which equals ?5x25 worth of bets before they can request a withdrawal.
Different games contribute different amounts to the wagering requirements:
Percentage contribution to Wagering
All Slots, Scratch Cards, Keno 100%
Roulette except French Roulette, Sic Bo, War 50%
Baccarat, Craps, Table Poker except Texas Holdem Bonus 20%
Video Poker except All Aces, Blackjack except Classic Blackjack, Texas Holdem Bonus Poker 10%
Classic Blackjack, French Roulette, All Aces Video Poker 0%
Callie will be providing you with information on Purple Lounge Poker shortly.
Thanks,
Tom
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16 June 2010, 5:14 am #1
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Purple Lounge Casino & Affiliate Program
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16 June 2010, 9:30 am #2
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